Skills
"Speak English!" said the Eaglet. "I don't know know the meaning of half those long words, and I doubt you do either!"
Lewis Carrol, Alice In Wonderland
Copywriting- I have a passion for language and love to create copy that orders attention, strikes emotion and generates laughter.
Editing- I am able to read and dissect a piece of work, editing and rewording misplaced phrases. I enjoy
InDesign- I have knowledge and an understanding of how to create content on Indesign such as CV's and magazine article layouts.
Web Design (Wix) - I have the ability to create professional websites for a range of businesses and also for personal use. I am able to design layouts, upload fonts and images, create a slideshow to display documents and also create a tone suitable for the client.
Social Media- I have experience in creating online content for various social media platforms including Twitter, Facebook and Instagram. I am able to adopt a suitable and relevant tone that directs the target market.
Proof Reading- I am able to detect errors including spelling and grammar mistakes. I understand that a simple error can miscommunicate the intended message, costing a brand or client money and customers.
Research Skills- I believe that in order to produce outstanding copy, thorough research is vital. I am familiar with a range of sources including Warc which has allowed me to gather background information on brands along with current trends and consumer behavior.
Radio Scripts- Experience in writing radio scripts for various brands including Heinz and Give Blood.
Liaising with clients- I have great interpersonal skills that allow me to liaise with clients and build great relationships within the business environment.
Communicational Skills- Experience in A level communicational studies has given me confidence to approach clients and discuss the briefs core message and target audience. I am also able to communicate within a team, where ideas can merge and develop. I am open to other team member's opinion and will listen to ideas.
Interpreting Account Briefs- I am able to interpret the intended message from a brief and dissect vital details which provide information in regards to tone of voice, style and budget.
Blogging- I have extensive experience in blogging. I update my blog with an array of literature including poetry, stories, reviews and general content in relation to everyday occurrences.
Marketing- I am able to create marketing campaigns on various media platforms including social media, print and TV. I am able to generate new ideas in order to target the intended audience
Web Content- I have previous experience in creating long copy for online platforms. I have previously created content for Beers of Europe which in turn increased their website traffic. I am able to produce persuasive and informative content that directs the customer and intrigues the consumer.
Slogans- I have a fondness for catchy slogans that stick. As a copywriter, it is essential that my words are memorable.
Self- awareness- I am very self -aware and can recognize my faults. I am eager for client feedback and aim to provide a service that benefits the client and increases their profitability, brand awareness or website traffic. I play to my strengths but I am always open to learn new techniques that can improve my writing style.
Leadership- I am confident in leading a team and designating roles and responsibilities. During my studies in Management Concepts, I have gained experience and increased my knowledge and understanding of what makes a good leader. I have studied the theory behind team motivation and understand that every member of a team brings a skill and must be praised and appreciated.
Fee Negotiation- I am able to negotiate terms of payment and provide a fair price list for clients. I am confident with discussing fees.
Self-Motivation- I strive to keep a positive attitude which allows me to achieve high self-motivational levels. I have a strong work ethic and aim to exceed the client's expectations.
Written Communication- I am able to express myself clearly and concisely in writing. My explanations and analysis are clear and my language suits the context.
Time Management- I am very strict and I pride myself on my ability to meet deadlines. I understand that punctuality and good timing is vital for business and therefor I strive to complete work at a date which suits the client.
Organization- I am a highly organized person who loves lists.